Using Micro Niches to Grow your Business

There are amazing opportunities for using micro niches to grow your business. Growing a business is the primary occupation of every business owner and it is therefore refreshing to know that there are ways in which you can achieve this goal by using micro niches.

An online niche is a peculiar online community made up of people with the same interests. They tend to coalesce around online locations that address their needs. Micro niches refer to even tinier niches found in the online market place.

Normally they are parts of larger niches or are very specialized to the extent that the population of the community is very small. Some of them provide a very attractive market to businesses because of their uniqueness.

Finding a micro niche that is a good match to your business is potentially the beginning of a very profitable relationship.

The first issue to have in mind as you plan to grow you business using micro niche is that within larger group of interest, there are smaller ones. The issue around which an online community meets is only one of the overall interests that that community has. Within larger communities, there are smaller ones, which may represent a distinct market.

In order to grow your business through micro niches, you need to understand the unspoken needs that members of various niches have. The best way to identify them is by looking at comments that people post on blogs within that community.

For instance, if you want to sell classical music, you will need to explore various online niches built around the larger music community. The niches here might include instrumental enthusiasts, orchestra or fans of choir based music. Each of these is a complete niche in itself.

But since you want to use a micro niche approach, it means that you will need to identify those who in addition to belonging to these larger niches, also have a special interests in classical music. They will be looking for classical choirs, classical instrumentals, or classical orchestras.


The next method of using micro niches is by identifying several distinct but very tiny niches that may benefit from your service or product. They may all have the same problem as their common thing. It may be a virus that has infected computers within certain communities.

The idea is to get the common problem affecting sections of niches, or very tiny distinct niches, and then developing a solution that addresses their problem.

This approach is more intensive. It helps you achieve diversification of your market. Hence, it promises more reliable business and greater security. Dealing with micro niches also makes your business more versatile because of the subtle differences in the needs of each micro niche. Just like peoples interests change, niches can also disappear because of newer and better methods of addressing their needs.

Banking on a single niche is risky in this respect. Micro niches on the other hand cannot all disappear at once hence they promise better business survival. Their highly specialized nature makes using micro niches to grow your business a potentially profitable proposal.